Live Earth is a 24-hour, 7-continent concert series taking place on 7/7/07 that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis. Live Earth will reach this worldwide audience through an unprecedented global media architecture covering all media platforms - TV, radio, Internet and wireless channels. Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection, The Climate Group and other international organizations to drive individuals, corporations and governments to take action to solve global warming. Former U.S. Vice President Al Gore is the Chair of the Alliance and Partner of Live Earth. Live Earth was founded by Kevin Wall, the Worldwide Executive Producer of Live 8, an event that brought together one of the largest audiences in history to combat poverty. Wall formed a partnership with Al Gore and the Alliance for Climate Protection to ensure that Live Earth inspires behavioral changes long after 7/7/07. Live Earth will stage official concerts at Giants Stadium in New York; Wembley Stadium in London; Aussie Stadium in Sydney; Copacabana Beach in Rio de Janeiro; the Coca-Cola Dome in Johannesburg; Makuhari Messe in Tokyo; the Oriental Pearl Tower in Shanghai; and HSH Nordbank Arena in Hamburg. Live Earth concerts will be broadcast to a live worldwide audience by MSN at www.LiveEarth.MSN.com. With support from the U.S. Green Building Council, creators of the LEED Green Building Rating System, Live Earth will implement new Green Event Guidelines. All Live Earth venues will be designed and constructed by a team of sustainability engineers who will address the environmental and energy management challenges of each concert site, as well as the operations of sponsors, partners and other Live Earth affiliates. Each venue will not only be designed to maintain a minimum environmental impact, but will showcase the latest state-of-the-art energy efficiency, on-site power generation, and sustainable facilities management practices. Live Earth is a project of the SOS campaign , which is using a powerful multimedia platform - films, television, radio, Internet, books, wireless and others - to move people to combat the climate crisis.